Service defines Rotary's character; whether local or international, it promotes Rotary's appeal and visibility in the community, and is the reason Rotary continues to grow.

Community service responds to the needs of a local community.

Rotary clubs should determine top priorities for service projects by first learning about a community's needs and assets, and then developing a response that addresses them.

An effective service project:

• Responds to a real issue, not an imagined one. Improves the lives of community members.
• Incorporates the abilities of those who are served.
• Recognizes all participants' contributions as important and necessary.
• Comes from a realistic assessment of resources available.
• Aims for specific goals and objectives with measurable results.
• Builds a working network