This articulation of Rotary ideals began with the first constitution of 1906 which had three objects: [1] promotion of business interests; [2] promotion of good fellowship and [3] the advancement of the best interests of the community. By 1910 there were five objects in the statement and by 1915, six. 

The document went through several further revisions until a final revision in 1951 which made it a single "Object" which is manifested in four separate ways. The "ideal of service" is the key phrase, expressing an attitude of being a thoughtful and helpful person in all of one's endeavors.

The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

1. The development of acquaintance as an opportunity for service;
2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
3. The application of the ideal of service in each Rotarian's personal, business, and community life;
4. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.