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| Rosemary Scozzafava: Trading up & down |
Editor: Susana Brown
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Rosemary Scozzafava (Principal, Boston Consulting Group) presented an enlightening talk on a powerful consumer trend: Trading up & down. According to the co-author of the book Trading Up, Michael Silverstein (Partner, BCG), "Consumers everywhere have started to adopt a new buying model-one in which they turn to discount stores to fill their pantries, as they strive to watch every dollar, yuan, or euro. But they will also invest in a few significant categories that provide emotional gratification ...it's a good time for suppliers to provide new value, increase innovation, and create goods that consumers can't do without."
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