Call Us
For sales, please contact ClubRunner at
1-877-469-2582.
|
Email Us
For all sales inquiries
email us.
|
|
|
20 Ways to Boost Club Membership
|
Struggling with membership?
Here are some simple, proven ideas to help your club grow.
by Chris Offer
Membership Matters, Vol. 2 No. 12 June 2003
If your Rotary Club is like most, membership growth is a constant challenge. One month,
you pick up one or two new members and the next month, you may lose one. Even if your club
is active and successful, some members will leave due to job transfers, career changes or
for a variety of other reasons. That is why every club must be continually on the lookout
for prospective new members.
Not only does increased membership add to your club’s ability to conduct effective service
projects, but additional new members bring fresh ideas and different perspectives. New
members will expand opportunities for service both locally and internationally.
It is not always easy to attract new members. But the benefits they can provide are worth
the effort. Following are 20 simple, proven methods for boosting your club’s membership.
|
1. Take turns inviting guests. Members should take turns inviting prospective members to club meetings. At least one member should be expected to bring a guest every week. This effort could be conducted in alphabetical order, based on the members’ first or last names. After the last member in the order brings a guest, go back to the member who started the order and do it again. It’s a sure bet that some of those guests will want to come back and join. In addition, this consistent approach to growth helps get members in the habit of identifying prospects and asking them to join.
2. Organize teams. Organize teams of 4 or 5 club members. The goal of each team is to recruit one new member within 3 or 4 months. Each team needs one member who is active in the community, one knowledgeable about Rotary and one who is prepared to make cold calls to sell Rotary.
3. Go public. Ask one or two members to work on a public relations campaign, sending news releases about your club to local newspapers, radio and TV stations or put up a billboard or use truck ads to promote Rotary. Make sure to include a contact phone number, e-mail address or web site.
4. Feature great programs. Once you succeed in getting guests to a meeting, make sure they like what they see. Organize interesting club meeting programs that will make those guests want to come back for more.
5. Educate members. The more your members know about Rotary, the better they will be able to sell Rotary to prospective members. Make sure your club meetings feature regular Rotary education segments. One program every month should be on a Rotary topic.
6. Start a speaker’s bureau. Just as outside speakers promote their causes to your club, your members can visit other organizations and talk about how they are helping the community, eradicating polio and sending more than 7,000 Youth Exchange Students around the world. While they’re speaking, they can hand out your club brochure.
7. Look up old friends. Pull out some of your club’s old membership rosters and circle the names of those who have left the club. Give those members a call, their situations may have changed since they left and they may be ready to return to your club. If for some reason they are unable to rejoin, ask them for the names of some people they think would make good members.
|
 PAGE 1 OF 3 | NEXT: 13 MORE GREAT TIPS
|
|
|
ClubRunner © 2002-2010 Doxess. All rights reserved.
