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Membership Development


21 places to find potential new members for your club

by Chris Offer
Membership Matters, Vol. 3 No. 5 November 2003





Membership development and retention is a constant challenge. Here are 21 kinds of people that can be potential members of your club.  

 
People You Know
  • Spouses/partners of current members
  • Former members of the club, club secretaries can access a list of former members at rotary.org
  • Program speakers
  • Government employees, city, province/ state or federal
  • Volunteers involved in other organizations, such as United Way and Cancer Society
  • Customers and vendors of current members
  • People who are involved with you in leisure activities (tennis, golf, curling, bridge)
  • People you see in church, synagogue, mosque or temple
  • People with whom you work
  • Your relatives, friends, classmates, and neighbours
  • Fraternity/sorority brothers and sisters
  • Recent retirees
  • People from organizations supported by your Rotary club
People You Don't Know
  • Chamber of commerce membership list
  • City or community directories, residential and business
  • Parents of Youth Exchange Students
  • Rotary Foundation Alumni, a list of all known alumni living in your community is available from RI
  • Classifications not represented in your Club, update your classification list
  • Promotions that have been announced in the newspaper
  • People who work in town but live in other communities
  • People new to the community


Article originally appeared in November 2003 issue of Membership Matters.


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