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Membership Development
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100 Ways to Recruit New Members
by Chris Offer
Membership Matters, Vol. 4 No. 5 November 2004
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- Ask someone
- Bring a guest to meetings
- Advertise in newspapers & cable TV
- Have a clear club goal & a strategic plan
- Letters or personal contact with local businesses
- Contact with Chamber of Commerce
- Bookmarks inserted in library books
- Public meetings at malls, outdoors, etc
- Booth at malls, fairs, festivals etc.
- Pamphlets in doctors’ offices, hospitals, cafeterias, libraries, etc.
- Host an Open House
- Hold a club assembly only on membership
- Ask Rotary Foundation alumni to join
- Give the membership chair one minute at every club meeting
- Make the membership chair a club director
- Put together guest information packets
- Service projects that serve a need in the community
- Invite family members to join
- Letters to people in the news with an invitation to visit the Rotary club
- Club business cards with club meeting location and time
- Distribute extra copies of the Rotarian in waiting rooms, etc
- Hold high-profile meetings
- Hold wine and cheese receptions for prospective members
- Ask for help from RIMC/RIMZC
- Have a special guest day
- Send club members to district membership seminar
- Make prospective members feel important
- Honour outstanding community members with the “Rotary Award for . . .”
- Don’t wait for Rotaractors to reach age 30 before they are invited to join Rotary
- Make some meetings social events
- Build a club web site
- Use group email to promote Rotary
- Put posters in public areas
- Ask corporations and employers to sponsor or subsidize membership
- Have a reward program for those who bring in new members
- Create more fun
- Give a money back guarantee—if after 3 months a new member does not want to be a Rotarian return their fees
- Invite the media to cover well known speakers
- Use word of mouth
- Network with coworkers, friends, and family
- Follow up with guests
- Place a coloured dot on the watch of every member to remind them to bring a guest
- Lead by example—how many members have you recruited?
- Members give talks at other organizations
- Provide guests with free meals
- Update your clubs classification survey
- Look for members in ethnic groups not represented in your club
- Provide brochures for new employee packets in members companies
- Advertise at sports events
- Ask the district for help
- Hold join meetings with non-Rotary groups
- Share your Rotary experience with others
- Participate in community events
- Write letters to the newspaper about the polio campaign
- If a prospect can’t attend your meeting due to time suggest another club
- Publicize club successes, elections, events, in local newspapers
- Circulate the club newsletter widely
- Design a club brochure
- Hold recruiting events with two or more clubs
- Form/join a speakers’ bureau
- Wear your pin
- Mention Rotary at meetings of other organizations during announcements
- Send newsletter to guests
- When asked about your leadership skills & career success, tell them about Rotary
- Ask the AG to attend a board meeting to talk about membership
- Ask every member to submit 3 prospects to the membership chair
- Make it FUN
- Give every member a Rotary decal or bumper stickers for their car
- Give testimonials about Rotary while guests are at the meeting
- Repeatedly invite prospective members
- Practice selling Rotary at Club meetings—have a one minute elevator speech about Rotary
- Conduct a Membership Satisfaction Survey (RI Publication #417)
- The club president asks three club members as a personal favour to each recruit one new member
- Bring your boss to a club meeting
- Make direct contact with women’s business associations
- Bring your co-workers to a club meeting
- Bring your subordinates to a club meeting
- Have new member kits
- Use books, brochures, videos and posters from RI
- Hand out invitation cards for a “Free” lunch (breakfast, dinner)
- Members constantly promoting and raving about Rotary
- Meet at a good location
- Assign every member to a 5 person recruitment team—each team brings in a new member every six months
- Develop a strategic plan membership is a year-round priority and needs to be planned
- Have incentives for recruitment
- Have a large poster that lists all the members who have sponsored a new member in the past year
- Select a missing classification and work on filling it
- Display a thermometer showing progress towards club goal
- Feature a member’s “benefit of the month” in the club newsletter
- Induct new members with piazzas & invite spouse/partner
- Develop a welcome letter from the president for all new members
- Contact all members who have resigned in the past 3 years
- Use billboards at bus stops and road sides
- Ask Rotarians to put Rotary ads on their commercial trucks
- Recognize new members in newsletters
- Regularly check the RI web site for ideas
- Subscribe to the Rotary Membership Minute on the RI web site
- Invite spouses to social functions
- Ask recipients of Rotary service or donations to speak for Rotary
- Pass out M & M candy to remind members that “Membership Matters” and that we need “More Members”
Article originally appeared in November 2004 issue of Membership Matters.
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