Many members drop out of their clubs for perfectly understandable reasons: death, sickness, economic hardship, transfer to an area without a similar club.
Others lack the commitment required of a true active member. But most leave for reasons that could have been prevented by a club with a strong membership development
and retention program -- a club determined to retain them.
An effective membership retention effort doesn’t just happen. It has four equally working parts:
the cooperation of your club’s
officers and directors;
the work of the members of
your own committee;
the understanding and
cooperation of all club
members,
a well-planned, efficiently
executed annual membership
development and retention
program.
The first step is to analyze the
reasons for the membership losses
and then take the necessary
measures to overcome them.
From a survey of executives and directors, the following are the most mentioned reasons for
dropped members. Examine this list objectively to see if any ring true for your club.
26 Reasons Why Members Drop Out of Clubs
Poor club leadership.
Lack of proper screening for
quality members.
Improper induction ceremony.
Inadequate orientation of the
new member.
No participation or involvement.
Non-fulfillment of sponsor’s
responsibilities.
Insufficient attention to
members (new and old).
Lack of friendship or fellowship.
Cliques.
Misjudgment in committee
appointments and improper use
of talents.
No meaningful club projects.
Clubs do not measure up to
expectations.
Boring meetings –- too formal
and inflexible.
Wrong meeting time and/or
place.
Poor order, planning and objectives.
Lack of individual and
collective discipline in reaching
a common purpose.
Complacency, indifference and
apathy on the part of some club
members and officers.
Loss of
faith.
Lack of proper recognition.
No motivation, enthusiasm or
dedication.
Poor communication between
officers and members.
Excessive cost –- too many
parties and social events.
No follow-up on transfer
members.
Lack of encouragement to
members (new and old) to
attend district and international
affairs, such as forums, conventions,
district conferences,
training seminars, etc.
Inadequate publicity to gain
community support.
Lack of continuing membership
growth and development
programs.
No matter how many of the above you found true for your club, there are simple, basic solutions you can implement starting today to minimize
drops.
23 Ways to Retain Members
Leadership training at club
level.
Concentration on quality members
through proper screening.
Impressive and meaningful
induction ceremonies.
Education or orientation of new
members.
Involvement of all members
(new and old).
Family involvement. Spouse
should be included in the new
member’s induction and
orientation.
Sponsors should carry out their
responsibilities toward the new
members.
Members must feel needed and
wanted.
More emphasis on service and
quality fundraising projects.
Meetings should start on time
and close on time.
Meetings with free, creative
spirit; tolerance and flexible
moral sense; abundant good
will and quick wits.
Improved attendance through
good and interesting programs.
Better planning and establishment
of objectives and goals.
Proper recognition.
Reorientation and motivation of
old members.
Improvement on communications
between officers and
members.
More teamwork.
Cost of meals and social
events should be low to keep
dues reasonable.
Transfers should be followed
up.
Members should be encouraged
to attend district and
international affairs.
Prestige and image of the organization
should be maintained through
good public relations.
Advice and counsel from the
district cabinet members should
be sought to solve individual
problems as soon as they
arise.
A year-round membership
growth and development
program should be consistently applied and monitored as a priority.
—From a survey of past
International Officers and Directors
Adapted from the Club Membership Chairman's Manual