Membership development and retention is a constant challenge, but requires attention and effort in order to be successful.
Finding potential new members for your club is much easier than you think. In your day-to-day activities, simply promote the
features and benefits of your club as the opportunity is presented to you. A 30-second commerical is all that you need to capture
the attention of your target audience.
Wondering who you should target? Here are 21 kinds of people that
can be potential members of your club.
People You Know
1. Spouses/partners of current members 2. Former members of the club, club
secretaries can access a list of former members at rotary.org 3. Program speakers 4. Government employees, city, province/
state or federal 5. Volunteers involved in other organizations,
such as United Way and
Cancer Society 6. Customers and vendors of current
members 7. People who are involved with you in
leisure activities (tennis, golf, curling,
bridge) 8. People you see in church, synagogue,
mosque or temple 9. People with whom you work 10. Your relatives, friends, classmates,
and neighbours 11. Fraternity/sorority brothers and
sisters 12. Recent retirees 13. People from organizations supported
by your Rotary club People You Don't Know
14. Chamber of commerce membership
list 15. City or community directories, residential
and business 16. Parents of Youth Exchange Students 17. Rotary Foundation Alumni, a list of
all known alumni living in your community
is available from RI 18. Classifications not represented in
your Club, update your classification
list 19. Promotions that have been announced
in the newspaper 20. People who work in town but live in
other communities 21. People new to the community