Club Events
No Upcoming Events
Newsletter Sign-Up
Subscribe to our newsletter mailing list.

Click here to sign up!
Club Articles
Posted by Steven Morford

CONGRATULATIONS!  MEMBERS HAVE SOLD ALL 1,000 PLANTS.

Posted by Susan Guarino on Jan 06, 2012

 
Attracting Members to Rotary

 Let's face it - attracting members to join a service organization is not an easy task. In fact, oftentimes, we see that even though the majority of people are aware of Rotary, only a few know what Rotarians actually do. The prospective members that we try and recruit are often our friends, colleagues or family members. These are people that are easy to recruit because you share a personal relationship with them and can easily explain the work of Rotarians to them.

The question then arises, how do we attract those outside of our personal radar to Rotary? How do we attract the younger generation to become Rotarians? Essentially, it is about publicity. 

  1. Take Advantage of Social Media - Your social media channels (i.e.: Facebook, Twitter, etc) can help you reach a wider audience. Promote your events, accomplishments and club or District pictures on social media channels and drive traffic back to your website, where visitors can read more about the wonderful things your club does. This idea is - you always want to be where your audience is, so that you can easily communicate with them.
  2. Make it a Media Event - Invite your local newspaper journalist to cover your next Rotary event or simply inquire about having an article published about your current project. By promoting your club through a local media outlet, you can share more information about your Rotary club to members of your own community. By doing so, you generate interest about Rotary among those who you may have never reached otherwise.
  3. Host an Open House - Invite members of your local community to a lively membership night! Play some ice-breaker games so prospective members and members of your club can socialize. Invite a prominent community member to give a short talk on a hot topic. Have some marketing collaterals ready to give out at this event that consist of information about your club, activities and Rotary. This way, prospective members have something conclusive to take away and read. Invite all prospective members at the membership night to attend your next regular club meeting so they can get a feel of what the dynamic of the club is like. Those who are really interested will attend and you'll have an opportunity to formally invite them to join the club.
  4. Get Involved in Local Events - By being where your audience is, you have the potential to reach an array of potential members. Consider participating in local events such as the local community picnic. Your club can set up a booth and either sell items (e.g. lemonade) or can simply open a stand to collect donations for a specific charity. Not only is this a great way to fundraise but it will also give you the opportunity to meet and greet with potential members who if interested can sign up for your newsletter and take some collateral with them to learn more about your club.
  5. Create Partnerships - Think of your club as a brand. When businesses want to reach a wider audience, they often form partnerships with other companies, also known as co-branding. Similarly, you can form an alliance with another club or an organization that you regularly deal with, whereby you can consider 'joint venture co-branding'. You can then work with the organization to come up with a way to market your club effectively. For example, if you partner with a local school, sports team or even charity, you can consider donating a percentage of membership dues you receive from new members back to the organization. Find a specific project or cause that fits the goals of both organizations for maximum success, and use each organization's strengths to pull it through. For instance, you may have the man power to source volunteers but the partner organization may have the broad reach of a wide audience. This concept would not only give your club that added publicity of a larger event, but would essentially be your marketing strategy to entice prospective members to join. 

There are many ways we can attract new members or at least generate interest about Rotary. To generate interest, we have to spread awareness amongst our audience by utilizing the channels they use. Essentially, we always want to be where our audience is. By targeting people outside of our personal radar, we have the opportunity to reach a wider audience, which if done effectively, can help clubs reach their membership goals sooner.

 Want to use this or other articles in your own newsletter? Please keep the credits attached, and reference the ClubRunner Newsletter as your source.

 

Posted by Susan Guarino on Jan 01, 2012

 

Seven ways to get more out of Rotary in 2012

By Antoinette Tuscano 
Rotary International News – 3 January 2012  
 


 
 

A teacher prepares a lesson for first graders at École Ste.-Famille in Les Cayes, Haiti. The school was rebuilt with support from a Rotary Foundation donor advised fund after the 2010 earthquake. Resolve to support the Foundation's work in the six areas of focus in 2012. Rotary Images/Alyce Henson

Try something different in 2012 to attract new members and keep existing ones. Here are a few ideas to help you do more with Rotary in the new year.

Be part of Rotary's efforts to End Polio Now

Consider planning a fundraiser for polio eradication, or having your club or district light up a landmark as part of Rotary’s anniversary celebration on 23 February. Rotarians have made great progress in the push to end the disease, but the job isn’t finished yet. As little as US$0.60 can help immunize a child against the incurable disease. Contribute to PolioPlus, and learn more about Rotary's eradication efforts.

Think strategically and set club goals

A new online assessment tool will be launched in July to help clubs set goals and track their accomplishments, such as contributions to The Rotary Foundation. Available in Member Access, it will replace paper-based tracking methods and help RI measure Rotary's global impact. Help your club work more efficiently by using the tool to set and measure club goals.

Help the Foundation fulfill its mission

Make a resolution to donate to the Foundation’s Annual Fund in 2012. Skip one latte a week, and you'd have US$100 or more to contribute to your club's Every Rotarian, Every Year effort. You can make a one-time contribution or a recurring gift. Learn how your club or district can make a difference in one of Rotary's six areas of focus with a Foundation grant.

Get inspired at the RI Convention

The 2012 RI Convention in Bangkok, Thailand, 6-9 May, will feature speakers including Nobel Peace Prize recipient Muhammad Yunus and Global Poverty Project CEO Hugh Evans. And, along with thousands of your fellow Rotarians from around the world, you’ll be able to attend workshops on topics such as membership, leadership, and Future Vision. Register today.

Celebrate 50 years of Interact

Interact will celebrate its 50th year in 2012. Since the first club was established in 1962 at a high school in Melbourne, Florida, USA, thousands of communities worldwide have benefited from Interactors putting Service Above Self. The program has helped countless youth develop leadership skills, meet new friends, and become more familiar with Rotary. Rotary clubs that sponsor an Interact club gain fresh insight into service and help develop future Rotarians. If your club isn’t already involved in Interact, consider sponsoring a club.

Publicize your good work

PR grants enable districts to raise Rotary’s profile and promote the global and local work of Rotarians by placing public service announcements on television and radio, in print media and on billboards, and on the Web. Help your district apply for a grant by 4 March. To further promote your club’s signature activities, be sure to update your website with information about your projects and meetings. Also, start a social media page, and follow what Rotary is doing on sites such as Facebook and LinkedIn.

Connect with alumni

Rotary Foundation alumni can be effective speakers at club meetings, and many are potential club members. Reach out to them.

Welcome
Welcome
Login
Directors
President 2014-15 George Danielson
President Elect 2014-15 John Conrad
Secretary Steve Morford
Treasurer Allison Mackenzie
Powered By Subgurim(http://googlemaps.subgurim.net).Google Maps ASP.NET