Recently  I participated in an RI Online Seminar designed to support Clubs so as to maximise our Online Presence .

Some ideas that apply for business as well as Rotary:
1. View websites and social media as part of your public relations and marketing budget. Our online presence should not be an isolated expense or something for the "techie" person of the club to work on all loan. It should have the club's full support with several Rotarians involved.
2. Develop a communications plan. This includes a death-defying and intended audience (e.g., prospective Rotarians, community leaders), goals (e.g., to let the community know what your club does, to find new members), and a message or point of view (e.g., "we are a club that has a signature project, "we are a club that offers fun Fellowship and service opportunities").
3. Update our club website or social media sites regularly with new stories about rotary.
Updating our website shows people that our club is active. Ask several club members (perhaps our committee chairs?) To share the responsibility of updating our page. To update our sites, you can use items from your club's newsletter, from your district, or rotary International's website at www.rotary.org.
4. Designate a website administrator. Ensure that you have one or two members in your club who have the skills to effectively manage your website.
5. Look and act professional Our club website and social media sites reflect both your club and rotary international. Check your spelling and use the rotary emblem correctly. Keep the focus positive and don't hear grievances publicly.
6. Reach out to other community organisations, especially potential project partners. Also connect with the news media and with local business and government leaders on Twitter and Facebook.
7. Promote our social media pages. Include links to them on your club's website, in emails, and in print publications.
8. Review rotary is “Best Web Design Practices” to get the most out of your club website.

All of the above plus much more is available for us as Rotarians so we can better present our club and bring it into the 21st century. Russell