Mark Morgan, director
We build our most valuable assets
The membership development program includes activities aimed at
recruiting, assimilating/educating and retaining active Rotarians.
Primary goal for the year: Grow by 10% (4 members)
Challenge goal: Induct 20 new members
Action items planned:
- Chamber mixer -- Among the tools to be used in identifying
member prospects will be the co-hosting with a business sponsor of a
Chamber of Commerce mixer, which will expose the club to people
unacquainted with Rotary as well as allow Rotarians to become acquainted
with those who are worthy member candidates. Work with the Public
Relations Committee on this activity.
- Classification review -- This survey of the membership will
point out opportunities for recruitment of people in vocations
unrepresented in the club.
- New membership materials -- Work with the Public Relations
Committee to develop club-specific materials to use in promoting the
club and educating its member.
- Orientation -- This is the beginning step, when member prospects
meet with senior Rotarians and learn answers to the question, "What is
Rotary?" It's also a time for Rotarians to learn more about prospects.
Red Badge -- New members will be identified
at functions by a red badge, and these members will have a checklist of
items to accomplish before graduating to blue badge status. The process
aims to expose new members to things important to growing into
full-fledged Rotarians as well as to assimilate them into the club.
Goal -- to limit member losses to no more
than six despite the tough economic times.
Fireside Chats -- The membership committee plans to do
four Fireside Chats during the year, which are primarily orientation
programs for Red Badgers, but also fellowship opportunities that
intermingle old and new members.
Fellowship -- The club will host a number of fellowship
events during the year that bring members to interact in informal social
settings (ie. Del Mar races, the Lawe fish fry, a progressive dinner,
Committees -- Strive to see that each member serves on a
Sunshine Committee -- This group of club ambassadors make
contact with ill members and call on those whose repeated absences
become a matter of concern.