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The membership development program includes activities aimed at recruiting, assimilating/educating and retaining active Rotarians.

Primary goal for the year:   Grow by 10% (4 members)

Challenge goal:                  Induct 20 new members

Action items planned:

Recruitment --

• Chamber mixer -- Among the tools to be used in identifying member prospects will be the co-hosting with a business sponsor of a Chamber of Commerce mixer, which will expose the club to people unacquainted with Rotary as well as allow Rotarians to become acquainted with those who are worthy member candidates.  Work with the Public Relations Committee on this activity.
• Classification review -- This survey of the membership will point out opportunities for recruitment of people in vocations unrepresented in the club.
• New membership materials -- Work with the Public Relations Committee to develop club-specific materials to use in promoting the club and educating its member.

Education/Assimilation --

• Orientation -- This is the beginning step, when member prospects meet with senior Rotarians and learn answers to the question, "What is Rotary?"  It's also a time for Rotarians to learn more about prospects.
• Red Badge -- New members will be identified at functions by a red badge, and these members will have a checklist of items to accomplish before graduating to blue badge status.  The process aims to expose new members to things important to growing into full-fledged Rotarians as well as to assimilate them into the club.

Retention

• Goal -- to limit member losses to no more than six despite the tough economic times.
• Fireside Chats -- The membership committee plans to do four Fireside Chats during the year, which are primarily orientation programs for Red Badgers, but also fellowship opportunities that intermingle old and new members.
• Fellowship -- The club will host a number of fellowship events during the year that bring members to interact in informal social settings (ie. Del Mar races, the Lawe fish fry, a progressive dinner, etc.).
• Committees -- Strive to see that each member serves on a committee.
• Sunshine Committee -- This group of club ambassadors make contact with ill members and call on those whose repeated absences become a matter of concern.