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Developing and Retaining Members

QuizQuiz: Are you doing everything you can to build membership?

You believe in Rotary and would like to see membership and involvement increase, and most certainly, each of your current members do too. But what commitment have you made to personally to increase membership and involvement? Take this brief 15-question quiz to determine what you can do to foster increased membership. Respond to each statement with "often," "sometimes," or "rarely" to denote how frequently you practice the following.

    1. I make a least one telephone call each month to prospective members inviting them to become involved.

    2. I add prospective members to our Friends of the club list so that they receive the club newsletter and other event announcements.

    3. When a member becomes involved, I make sure he or she receives thanks and recognition at a meeting or bulletin announcement.

    4. I bring prospective members to meetings and social gatherings.

    5. I keep membership materials convenient and distribute them whenever the opportunity arises.

    6. I educate prospective members about club benefits and services and explain how to obtain them.

    7. I offer ideas and advice on recruitment and retention to the membership committee.

    8. Better yet, I plan to join the membership committee next year.

    9. I offer my own informal orientation to members I recruit.

    10. I keep a record of the members' skills and talents both to better utilize members during activities and to keep more members involved.

    11. I introduce new members at meetings and ensure that they meet as many members as possible.

    12. I maintain contact with new members and make sure their Rotary experiences are positive ones.

    13. When I find a member who has leadership potential, I recommend that he or she be invited to join a committee, become a chair or a director.

    14. I ask the advice of new and prospective members on club issues.

    15. I keep my ears open for successful membership development activities of other clubs.

    If you put just six of these activities into practice on a regular basis, you are doing a tremendous service to your club, and you may already be quite successful in identifying and involving new members. If you practice these activities only rarely, pick a half dozen that you can make part of your weekly routine, and you will enlist the involvement and enthusiasm of your peers.

    Adapted from the Scoutscan website


    Want to use this or other articles in your own newsletter? Please keep the credits attached, and reference the ClubRunner newsletter as your source.


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Site last updated: February 19 2010