In collaboration with the District Governor and district leaders, initiates membership development and retention strategies.
Assists in the formulation of annual District membership and retention goals.
Promotes the implementation of the Club Leadership Plan, with particular reference to membership development and retention.
Educates and motivates Rotary clubs regarding new member orientation and mentoring.
Disseminates Rotary International membership material to Assistant Governors.
Serves as a resource to Rotary clubs regarding membership development and retention.
In collaboration with Assistant Governors and Club Presidents, strives to achieve annual District membership and retention goals: membership increases to and annual membership attrition decreases from approx. 10% to 5% by June 30, 2008.
Provide appropriate recognition to Rotary clubs and individual Rotarians for significant achievements in membership development and retention.